Our team realized that Snapple is an eccentric brand with loyal drinkers to match and we wanted to celebrate this idea of quirky individuality. The campaign we created centered around the tagline "Make It Pop" which is able to tie to the physical product with their iconic cap pop as well as the people who drink it, who "pop" out of a crowd.
Some creative highlights can be found below but to see more of the campaign you can check out issuu or vimeo.
2016 NSAC 3rd Place, District 4 AAF | Received award for best research + strategy
TV
Our messaging for these platforms showcase the loyalty that Snapple drinkers have for the product as well as the personalities of the drinkers themselves, no matter how quirky or unexpected they might be.
EXPERIENTIAL | "message in a bottle"
Snapple has deep roots in the northeast but more specifically, in New York. Knowing this, our team took the opportunity to do something special just for New Yorkers in hopes of brightening their days and letting their true personalities shine.
Street teams of Snapple ambassadors will seek out people going about their day and encourage them to have some fun with quirky messages in a bottle such as, "Selfies are fun, but not as a lone ranger. Change it up today and take on with a stranger" or "Spice up your day if it's been a bore. Find a total stranger and have a thumb war."